Sioux Falls, SD: At the 49th Annual ADDY Awards held on February 20, Midcontinent Business Solutions™ received four awards, including its first-ever Best of Class honor. The South Dakota Advertising Federation recognizes outstanding creative and production techniques, and showcases content created for local, regional and national clients.
Midcontinent® received overall top honors in the Public Service category, with Best in Class and Gold ADDY awards for a Volunteers of America Dakotas LifeMarks Behavioral Health campaign. The two commercials highlighted how the non-profit’s counseling services can help individuals regain control in their lives. The “No Glamour” and “Through My Eyes” commercials can be seen on YouTube.
The commercials were produced by Midcontinent Business Solutions’ video production department, which creates original commercials for local, regional and national clients. The South Dakota Advertising Federation also recognized the team with these awards:
“These awards signify the great work our team is doing to create memorable advertising that helps our customers build awareness, loyalty and sales for our customers,” says Mark Powell, VP of Business Solutions. “I am extremely proud of our team.”
All Gold ADDY winners move on to district level, where they can qualify for the national competition.